Coloradans Against Auto Theft's New Campaign Launch: "Lock It or Lose It!"
Car Thieves Turn Your Best Day into Your Worst Day
RMIIA joins statewide law enforcement and community partners in supporting Coloradans Against Auto Theft (CAAT)'s launch of a new statewide public awareness campaign, reminding drivers that it's never a good time to have your car stolen. The "Lock It or Lose It" campaign reminds drivers to lock their car and never leaving it running unattended.
The "Lock It or Lose It" campaign, supported by grant funding through the Colorado Auto Theft Prevention Authority (CATPA), is conducted statewide in conjunction with law enforcement agencies, insurance companies and community partners. The campaign features TV/radio spots and online/digital ads with the theme wherever drivers are headed—whether it's en route to compete in a dog show or while getting ready for prom—their car can be stolen in an instant by a thief taking off with their ride. Other campaign scenarios feature going to a dream concert, skiing and parents heading to a championship soccer tournament.
All materials are available for download at www.lockdownyourcar.org with auto theft stats and tips.
• TV & Radio Spots
• Online & Digital Ads
• Educational Materials: lockdown tip cards and informational materials
• Social Media Campaign
Click here for more information about Auto Theft & Insurance.